Dear Mr Levy began as a series of open letters to the eponymous Tottenham Hotspur chairman, Daniel Levy, posted on a Spurs forum. It became a blog in 2007 and now it provides comprehensive coverage of the latest news from White Hart Lane from a somewhat cynical and forthright supporter’s slant – the site’s strapline compares following Tottenham to purgatory.

Choice cuts

So basically, Newcastle have rejected a £10M Spurs bid for the lynchpin of their relegated defence [Sébastien Bassong]. I don’t know what’s funnier. Them possibly wanting more or us placing such a high estimation on the player.
- 2 August, 2009

I blame Richard Keys
- Tongue-in-cheek headline blaming the Sky Sports presenter for the decadence of Premiership football, 29 July, 2009

That didn’t feel quite right. Need to clear my head. Stick my finger down my throat.
- After listing five reasons why Spurs should sign ex-Arsenal midfielder Patrick Vieira, 28 July, 2009

From the horse’s mouth

When did you start Dear Mr Levy and how did the site get going?

“The blog was born back in May of 2007 on Google’s Blogger service,” says Dear My Levy blogger Spooky. “Prior to that I had a general football blog but found it a little draining having to comment on all things football rather than just about Spurs. My ‘letters to the chairman’ go back to around 2005 and were posted on the Tottenham forum Glory Glory. I decided I wanted to write more than just the letters, hence the blog. Since getting the feed onto NewsNow, I’ve had to tone it down a little bit. Last thing I want is a libel case.”

How much time a week does the site take up on average?

“I work on it every day, more or less. I try and write only when inspired, because there’s nothing worse than a forced effort for the sake of hits. If I’m not writing, then there’s plenty of admin work to be had. It’s addiction is writing. And knowing people anticipate the next letter or article means that I can’t slack.”

Do you blog about anything else or is it pure Spurs?

“Just Spurs. I think that’s plenty enough. Although if there is a particular thing going on (England, rival players, The Ashes) I’ll give it a mention. Going back to NewsNow, if you post something irreverent that gets listed on their feed, I find some people get abusive because they don’t quite latch onto the point being made or see the humour or actually appreciate that a blog doesn’t conform to the normal straight-laced standards of other football news sites. I don’t expect to please all people who browse into DML. But some people need to chill out a little bit if they do and don’t like what they read.”

Where else can we find your work / thoughts?

“Rumourwhores.com. My little football forum for all football fans who feel a little bit bored of the usual bloated football message forums. It’s not a Spurs forum. We’ve got fans from plenty of clubs. It’s all a little bit leftfield and quirky, which is why we are living under the radar. Which suits us fine.”

What does the future hold for bloggers and blogging?

“Blogging sites will continue to evolve. Everyone has an opinion (which isn’t always a good thing) but if you can get your point across with a bit of originality then people will appreciate it more than the alternatives (back page of the Daily Mail). Newspapers have ‘blogs’ on their online sites. Everyone’s at it. You just need to be a little bit different or just bloody good. It’s a fine way for amateurs to talk about the game. Although there are plenty of amateurs being paid to do just that by the tabloids. The future for bloggers will simply run parallel to what the Internet can offer. If you take a look at how Blogger and Wordpress have changed over the years, giving more features and options you’ll see that with each passing year the tools we have available are getting more and more powerful. But cosmetics aside, it still comes down to what you have to say.”

And finally, how do you think Spurs will get on this season?

“Nice impossible question to answer. Cheers. Hopefully 6th or 5th. I’m still a little nervous about the lack of first team transfers, but happy to see us get the two young Sheff Utd lads (let’s not destroy them) and I’m actually ok with Crouch (as a Bent replacement) – but we need a CB and another CM. Problem with Spurs (fans) is that we wear our hearts on our sleeves and thus set ourselves up for an easy fall. We want to see great football and we want to be successful – like most other clubs. The fact we are in a perpetual flirt with ‘breaking the top 4’ means we always expect the next season to be THE season. But it’s mostly a fallacy. We all know we are miles behind at the minute. We’d just like to see a progression rather than another transitional season. Miracles do happen.”

• Dear Mr Levy joined OmniFootball in June 2009. Add your site to our listings to stand a chance of being ‘Blog of the Week’.